Twik Website Rebuild
Overview
In 2024 I led the complete redesign of Twik’s website, turning a cluttered legacy site into a clear, responsive gateway that reflects the brand’s evolution from a simple Shopify add‑on to a comprehensive AI personalization platform. I owned every stage, including information architecture, streamlined navigation, fresh visual language, micro‑interactions, and a motion‑driven hero section, crafting a focused narrative that quickly shows merchants, partners, and investors the value Twik delivers. The new site features concise messaging, a modular design system, and a guided three‑step onboarding flow, making it much easier for visitors to grasp our offering, start a trial, and stay engaged, which translated into longer sessions, smoother sign‑ups, and noticeably stronger conversion.
